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How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard
Manage episode 343668274 series 2361217
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.
In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.
Topics we discuss:
- Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
- Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages
LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/
Website Vidyard: https://www.vidyard.com/podcast/marketingguys/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
112 episodes
Manage episode 343668274 series 2361217
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.
In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.
Topics we discuss:
- Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
- Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages
LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/
Website Vidyard: https://www.vidyard.com/podcast/marketingguys/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
112 episodes
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