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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic

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Manage episode 373576698 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics:

  1. What are the best practices for optimizing product data feeds to improve Google Shopping performance?
  2. What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
  3. How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/

Website Bidnamic: https://www.bidnamic.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 373576698 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics:

  1. What are the best practices for optimizing product data feeds to improve Google Shopping performance?
  2. What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
  3. How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/

Website Bidnamic: https://www.bidnamic.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

112 episodes

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