It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Episode #10 Measuring Your Results
Manage episode 231784385 series 2502871
Content provided by Marketing Tools Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Tools Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
First of all, thank you to Robert Cahill of Northwestern Tech and Cahill.Media for appearing as a guest on today's show. He has a ton of experience measuring marketing results.
Often times, small business owners can find it difficult to accurately measure their marketing efforts. Henry Ford famously said, “I know at least half of my advertising budget works; I just don’t know which half.”
Today's episode will focus on tips to help you quantify what your gut is telling you, as well as ease your mind when trying to find the perfect advertising mix.
Enjoy...
20 episodes
Share
Manage episode 231784385 series 2502871
Content provided by Marketing Tools Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Tools Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
First of all, thank you to Robert Cahill of Northwestern Tech and Cahill.Media for appearing as a guest on today's show. He has a ton of experience measuring marketing results.
Often times, small business owners can find it difficult to accurately measure their marketing efforts. Henry Ford famously said, “I know at least half of my advertising budget works; I just don’t know which half.”
Today's episode will focus on tips to help you quantify what your gut is telling you, as well as ease your mind when trying to find the perfect advertising mix.
Enjoy...
20 episodes
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Similar to Marketing Tools Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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