Creating A Unified Vision For Company Growth

Marketing Trends

Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.

Tune in to learn:

• What to be excited about right now (2:30)
• A strategy for the first 90 days (6:50)
• How to get people to see and work toward a unified vision (14:00)
• Understanding both simplicity and complexity at scale (19:08)
• Defining a new category in technology (24:30)
• Lessons learned from Asana’s IPO process (30:30)
• The role of AI in marketing strategies today (37:00)

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