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The Unique Advantages of Out-of-Home Advertising
Manage episode 438066853 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
Key Topics:
- The Unique Advantages of Out-of-Home Advertising
- Measurement and Attribution in Out-of-Home Advertising
- The Unique Benefits of Out-of-Home Advertising
- Advances in Geo-Location Technology for Targeting
- Being Nimble and Privacy-Centric in Using Location Data
- Challenges and Opportunities for Clear Channel Outdoor
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
514 episodes
Share
Manage episode 438066853 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
Key Topics:
- The Unique Advantages of Out-of-Home Advertising
- Measurement and Attribution in Out-of-Home Advertising
- The Unique Benefits of Out-of-Home Advertising
- Advances in Geo-Location Technology for Targeting
- Being Nimble and Privacy-Centric in Using Location Data
- Challenges and Opportunities for Clear Channel Outdoor
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
514 episodes
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Similar to Marketing Trends
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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