Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

Marketing Trends

Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction.

On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.

Links:

Full Links, Notes, & Quotes: http://bit.ly/33Mn4YM

Aditi’s LinkedIn: linkedin.com/in/aditi-javeri-gokhale-5166718/

Aditi’s Twitter: twitter.com/aditigokhale_

Northwestern Mutual: northwesternmutual.com/

3 Key Takeaways:

- Successful marketing needs to do more than spread brand awareness. That awareness needs to lead to action.

- In today’s data-rich environment, marketing content should be tailored to the particular situation of its audience.

- Having good data is not enough. The difference between successful marketers and others is the ability to draw insights and execute on the insights drawn from that data.

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