Why Digital Advertising is Going Up-the-Funnel

Marketing Trends

Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nesemoney, the founder and CEO of Jivox, joined Marketing Trends to discuss how the pandemic empowered marketers everywhere to attempt new strategies. Plus he touches on why digital marketing is going up-the-funnel, and how the elimination of cookies will be good for both markets and consumers.

3 Takeaways:

• Balancing Opposing Priorities: The balance between privacy and personalization is an ongoing battle, but it is critical that marketers can achieve both.
• A New Freedom: The effects of the pandemic have reached far and wide, and almost always people have been impacted negatively. However, there is a small silver lining, which is that marketers have been able to experiment more with new strategies
• Going One-On-One: Recently, brands are shifting away from some of the traditional marketing strategies that have defined the industry. Instead of going one-to-many, more often than not, marketers are looking to focus on one-to-one strategies.

---

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.