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A Journey of Rebranding and Resilience w/ Keith Dawkins, Harlem Globetrotters & Herschend Entertainment Studios
Manage episode 380281741 series 2078540
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.
In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.
Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences.
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
Manage episode 380281741 series 2078540
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.
In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.
Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences.
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
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