The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some ...
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Unifying Brand and Performance Marketing: Insights from Alex Schultz, CMO of Meta
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the ch…
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Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of per…
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Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA
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Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams. Jerri encourages CMOs to drive change an…
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Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
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Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the impo…
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Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford
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On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a mor…
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Creating a Culture of Fearlessness: Insights from Taco Bell CMO Taylor Montgomery
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On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluab…
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Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
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On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He als…
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Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones
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Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. On this week's episode of …
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Unveiling the Heart of Marketing: A Conversation with Marisa Thalberg
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On this week's episode of Marketing Vanguard, Jenny sits down with Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld. During the conversation, Thalberg discusses the multifaceted essence of marketing leadership, the importance of creativity beyond traditional bounds, and having a holistic approach to business strategy. This co…
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From Rebranding to Reinvention: The Marketing Journey of QUAD CMO Josh Golden
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On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations. During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful …
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Exploring the Creative Landscape: Insights from Squarespace CCO David Lee
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On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and pers…
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BONUS: Why Edward Norton Thinks Ad-Supported Streaming Is the Future
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During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on …
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Driving Impact Through Technology: A Conversation with Lenovo's Gerald Youngblood
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On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creati…
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Navigating the Modern Marketing Landscape: Lessons from Deloitte CMO Suzanne Kounkel
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In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current …
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Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach
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From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the la…
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Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis
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In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey…
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From Quirkiness to Global Relevance: Unveiling the Journey of Crocs' Iconic Transformation with CMO Heidi Cooley
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On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation.…
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Outlook 2024: BNY Mellon's Natalie Sunderland on Leadership and Innovation
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In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the i…
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From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott's Marketing Triumphs
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On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in …
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Sustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing Success
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On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula. During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of M…
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Taking Creative Risks with Kathy Collins Senior Vice President and Chief Revenue Officer at Frontdoor
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On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor, Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing. During the conversation,…
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Navigating the Marketing Puzzle: A Conversation with Kraft Heinz's CMO Christina Kenz
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On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle. She also discuss…
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C-Suite Collaboration: The Vital Alliance with the Marketing Leader
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Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. This int…
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Navigating Challenges, Embracing AI, and Shaping the Future with IAB CEO David Cohen
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On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape. The conv…
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CMO to CEO: The Vital Alliance with the Marketing Leader
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All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness brea…
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The Colorful World of Marketing with Victoria Lozano, Crayola
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In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get t…
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Revolutionizing Time(x) with Shari Fabiani
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As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard. Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fas…
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Insights on the Future of Advertising w/ Mark Douglas, MNTN
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In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing…
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Leadership and Vision in Mental Health w/ Christine Evans, Headspace
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As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental hea…
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Charting a Course Through TIME with Sadé Muhammad
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Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her inte…
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Marketing's Evolution: Angela Voss on Leadership, Collaboration, and Industry Transformation
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In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the stra…
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A Journey of Rebranding and Resilience w/ Keith Dawkins, Harlem Globetrotters & Herschend Entertainment Studios
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Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century. In a new episode of Marketing Vanguard, Keith talks about how he's continuing to insp…
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Mutual Learning and Inspiring Insights w/ Katie Welch, Rare Beauty
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Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight. Now, as a successful CMO, Katie is paying it forward. She actively eng…
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Decoding Marketing Leadership w/ Mayur Gupta, Kraken
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In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, a…
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Impact Through Relationships: A Conversation w/ Dara Treseder, Autodesk
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In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity. Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured …
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MV Presents: The Great Fail - The Wing(s) Get Clipped
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As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Deb…
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The Art of Marketing: Balancing Innovation and Tradition w/ Raja Rajamannar, Mastercard
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In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He foll…
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A Journey through Brands, Innovation, and the Power of AI in Food Tech w/ Fernando Machado, NotCo
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In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this epis…
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There's an Ice Cream For Everyone: Evolving a Legacy Brand w/ Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream
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Häagen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an …
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Embracing Change and Redefining Leadership: A Decade of Evolution in Marketing w/ Vineet Mehra, Chime
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In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership. In a recent conversation, Vineet shared insights into his professional journey, highlig…
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Transforming Tradition: Building a Digital Community for Wellness w/ Amanda Tolleson, WW
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As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landsca…
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Insights on Purpose, Innovation, and Building Meaningful Connection w/ Alice Milligan, Morgan Stanley
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In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not b…
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From Media Maven to CMO w/ Stephanie Fried, Fandom
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In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick. As the CMO of Fandom, she …
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From Advertising to Operations w/ Frances Allen, Checkers & Rally's Drive-In Restaurants
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Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a…
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Building for the Future: A Conversation with Brand Genius Lifetime Achievement Honoree Julia Goldin, LEGO Group
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Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness. Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive …
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Unwavering Passion and Risk-Taking in Marketing w/ Melissa Hobley, Tinder
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In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it p…
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Explaining the Power of the Storefront w/ Jill Cress, H&R Block
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Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation. Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad for…
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From Fashion to Fine Wine w/ Jessica Kogan, Vintage Wine Estates
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Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Ar…
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The Key to Rapid Learning and Failing Fast w/ John Dillon, Denny's
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After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand. "The key is to learn from it and learn from them quickly and fail fast," says Dillon. Liste…
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Unveiling the Gaming Revolution w/ Ann Hand, Super League
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In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offerin…
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