The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Unifying Brand and Performance Marketing: Insights from Alex Schultz, CMO of Meta
Manage episode 425547267 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's strategies for promoting their products and working with creators.
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.
Hosted on Acast. See acast.com/privacy for more information.
273 episodes
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Manage episode 425547267 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Alex Schultz, VP of Analytics and CMO at Meta. Join Jenny and Alex as they discuss Alex's career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. Alex shares his passion for marketing and how he turned it into a career, as well as Meta's strategies for promoting their products and working with creators.
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.
Hosted on Acast. See acast.com/privacy for more information.
273 episodes
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Similar to Marketing Vanguard
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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