The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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C-Suite Collaboration: The Vital Alliance with the Marketing Leader
MP3•Episode home
Manage episode 390770976 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders.
On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.
This interview was recorded at Adweek X on December 4, 2023.
Hosted on Acast. See acast.com/privacy for more information.
273 episodes
MP3•Episode home
Manage episode 390770976 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders.
On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.
This interview was recorded at Adweek X on December 4, 2023.
Hosted on Acast. See acast.com/privacy for more information.
273 episodes
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