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Creating Value Through Design: Mauro Porcini's Vision for PepsiCo

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Manage episode 411992703 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.


During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.


He also discusses the importance of aligning design with business goals and the iterative nature of the design process.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

277 episodes

Artwork
iconShare
 
Manage episode 411992703 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.


During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.


He also discusses the importance of aligning design with business goals and the iterative nature of the design process.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

277 episodes

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