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Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones
Manage episode 410684181 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.
Hosted on Acast. See acast.com/privacy for more information.
285 episodes
Share
Manage episode 410684181 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.
On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart.
Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success.
Hosted on Acast. See acast.com/privacy for more information.
285 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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