The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford
Manage episode 414605033 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice.
During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies.
As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation.
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
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Manage episode 414605033 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice.
During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies.
As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation.
Hosted on Acast. See acast.com/privacy for more information.
277 episodes
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Similar to Marketing Vanguard
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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