Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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CMO to CEO: The Vital Alliance with the Marketing Leader
MP3•Episode home
Manage episode 388203378 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth.
Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.
Hosted on Acast. See acast.com/privacy for more information.
285 episodes
MP3•Episode home
Manage episode 388203378 series 2078540
Content provided by Al Mannarino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Al Mannarino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth.
Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.
Hosted on Acast. See acast.com/privacy for more information.
285 episodes
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