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Balancing the Scales: Customer Acquisition vs. Customer Retention
Manage episode 388729604 series 3385090
Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success.
158 episodes
Manage episode 388729604 series 3385090
Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success.
158 episodes
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