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The Cookie Crumbles: Digital Ads Under Siege 🍪 | Barney Durrant
Manage episode 434190513 series 3557548
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Join us on this week's episode of MarketPulse Pros and Pioneers as we dive into the world of digital marketing with Barney Durrant, Managing Director at Bluebell Marketing. With over 20 years of experience in the industry, including a significant tenure at Google, Barney brings a wealth of knowledge and insights into the evolving landscape of digital marketing.
In this episode, Barney shares his journey from the early days of the internet, working at companies like LookSmart and Google, to founding his own digital marketing agency. You'll hear about the rise and fall of dot-coms, the advent of mobile advertising, and the pivotal moments that shaped Barney's career. Discover how Barney navigated the rapidly changing digital landscape and his strategies for staying ahead of the curve.
We'll also delve into the challenges and opportunities presented by the upcoming changes in cookie tracking and data privacy. Barney discusses the implications for digital marketers and how businesses can adapt to maintain effective advertising strategies. This episode is packed with practical advice and expert insights that you won't want to miss.
Tune in to learn about the fundamentals of a successful digital marketing strategy, the importance of understanding your audience, and the future trends that will impact your marketing efforts. Don't forget to subscribe to our channel for more insightful episodes every week!
Subscribe now: www.youtube.com/@marketpulsepodcast?sub_confirmation=1
Barney on LinkedIn: https://www.linkedin.com/in/barneydurrant/ BlueBell Marketing: https://bluebell.marketing/
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