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Ep. 85: Watch Us Do A Pressure Launch In Real Time Pt.1

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Manage episode 236986041 series 2282282
Content provided by O.L. & Sway Buckley, O.L., and Sway Buckley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by O.L. & Sway Buckley, O.L., and Sway Buckley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I recall a few years back when we had the largest emotional set back to date.

We were super excited about the program we were about to launch. However, what we didn't have was a launch strategy.

We invested more than ever before, and we thought our marketing was going to be effective, but the issue was we were just putting pieces together- it wasn't a real launch system.

Over the years, we invested in more coaching, and things became a lot clearer as far as the NECESSITY if having a launch strategy.

It's NOT what we originally thought.

What tripped us up was when we saw different influencers launching and it seemed to be successful. However, we were only seeing a fraction of the work- not what was really going on behind the scenes.

Recently, in our 2ccx coaching program, we were given the ins and outs of a pressure launch campaign (a way to pre-sell and release a new product).

We. are. geeked to implement it to what we have already been doing.

So, we want to take you behind the scenes of how we're doing our launch.

If you're interested in seeing the steps we use for this launch of our New Marriedpreneur Growth Kit (formally the Quick-Start Kit) then take a listen to episode #85 of the Marriedpreneur Podcast.

We're sharing how:

  • The first thing we always do before we launch ANYTHING
  • Why it's important to have a proven template when launching (it's more than what you think)
  • How much time you should give yourself to do a thorough launch - this part trips up many marriedpreneurs- but not anymore!

This is a good one ya'll.

You may want to take notes and start implementing quickly to save time and make more on your next launch.

Here's to living powerfully in sync,

OL and Sway

  continue reading

279 episodes

Artwork
iconShare
 
Manage episode 236986041 series 2282282
Content provided by O.L. & Sway Buckley, O.L., and Sway Buckley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by O.L. & Sway Buckley, O.L., and Sway Buckley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I recall a few years back when we had the largest emotional set back to date.

We were super excited about the program we were about to launch. However, what we didn't have was a launch strategy.

We invested more than ever before, and we thought our marketing was going to be effective, but the issue was we were just putting pieces together- it wasn't a real launch system.

Over the years, we invested in more coaching, and things became a lot clearer as far as the NECESSITY if having a launch strategy.

It's NOT what we originally thought.

What tripped us up was when we saw different influencers launching and it seemed to be successful. However, we were only seeing a fraction of the work- not what was really going on behind the scenes.

Recently, in our 2ccx coaching program, we were given the ins and outs of a pressure launch campaign (a way to pre-sell and release a new product).

We. are. geeked to implement it to what we have already been doing.

So, we want to take you behind the scenes of how we're doing our launch.

If you're interested in seeing the steps we use for this launch of our New Marriedpreneur Growth Kit (formally the Quick-Start Kit) then take a listen to episode #85 of the Marriedpreneur Podcast.

We're sharing how:

  • The first thing we always do before we launch ANYTHING
  • Why it's important to have a proven template when launching (it's more than what you think)
  • How much time you should give yourself to do a thorough launch - this part trips up many marriedpreneurs- but not anymore!

This is a good one ya'll.

You may want to take notes and start implementing quickly to save time and make more on your next launch.

Here's to living powerfully in sync,

OL and Sway

  continue reading

279 episodes

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