The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Attention Measurement In The Real World
Manage episode 433978694 series 3342603
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and highlighted the limitations of viewability metrics. He also discussed the challenges of measuring attention, including the need for a consistent methodology and data source, and the importance of differentiating attention from emotion measurement. This episode concludes with Scott stressing the importance of understanding attention as a threshold variable that needs to be met for an ad to be effective. Show Notes
Connect With:
- Scott McDonald: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2059 episodes
Attention Measurement In The Real World
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Manage episode 433978694 series 3342603
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and highlighted the limitations of viewability metrics. He also discussed the challenges of measuring attention, including the need for a consistent methodology and data source, and the importance of differentiating attention from emotion measurement. This episode concludes with Scott stressing the importance of understanding attention as a threshold variable that needs to be met for an ad to be effective. Show Notes
Connect With:
- Scott McDonald: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2059 episodes
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Similar to MarTech Podcast ™ // Marketing + Technology = Business Growth
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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