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Planning Tech-Driven TV Campaigns
Manage episode 437457506 series 3342603
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns. Show Notes
Connect With:
- Angela Voss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2112 episodes
Manage episode 437457506 series 3342603
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns. Show Notes
Connect With:
- Angela Voss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2112 episodes
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