ML283: Fred Joyal (Co-Founder of 1-800-DENTIST)

Master Leadership

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1+ y ago 33:45

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Fred Joyal made the leap from being an advertising copywriter to starting 1-800-DENTIST with a good friend of his. Together they built a company that grew to $50 million annually. The endless challenges they faced in expanding the business led to the simple philosophy, "Let's just make survivable mistakes."

There were times when the whole business seemed at risk, and what saved it time and time again were the relationships developed over the years, whether it was with bankers, alliance partners or just friends who stepped up with a quick loan.

Their most effective overall strategy was to grow people in every position. Many VPs had started in the call center. It was a culture of learning and support, and it ran for 25 years before Google and other forces shrunk it to almost nothing.

After several years of consulting, Fred recently accepted a CEO position with a startup. Because once was not enough!

MORE INFO: FredJoyal.com

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