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Cold call training 3: Andrew Kamegawa from Persado
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Welcome to the Cold-calling Training series!
During these sessions, I meet with SDRs from all over the world (our guest today is from San Francisco, CA) and have them mock call me and pitch me their product. After that call, I learn a bit about their product and cold-call them to pitch them their own solution.
Our guest on the show today is Andrew Kamegawa from Persado!
I met Andrew at an Outreach.io event and he was super excited about how I run AltiSales and help SDRs perform better. A few weeks later, I posted on Linkedin offering to train some reps on cold calling and he jumped on that immediately! Let's see what we've got here.
If you need to improve at cold calling and want to join a training, send an email to podcast@altisales.com. I have a different series for top performers called SDR Superstars, training is for those who are new to Cold-Calling (yet not necessarily new to the SDR role). We want the audience to learn various tips and techniques from the mistakes we make here =)
PS. If you're bored, scroll down to the Content index and jump directly to the specific sections that are most useful to you, I've highlighted the ones I recommend.
0:00 Intro
1:20: The ICP and the Psychographic profile of the Buyer Persona
5:25: Andrew's 1st attempt to cold-call
7:20: Explanation of the call, and how to react to busy people
8:40: Skip this.
9:25: Andrew's Second Call
16:00: Tito Learns more about Persado and Andrew's workflow.
18:25: Data personalization rationale!
20:15: Tito continues to learn about Persado and their tech.
21:18: Andrew talks about Persado. He clearly has gotten a lot of product training and at this point articulating it simply is really hard...
23:10: Tito's call.
28:00: Andrew Analyzes Tito's call.
29:00: Tito explains his call and teaches Andrew some lessons.
35:40: Cold-call Jiu-jitsu
37:20: How to convince someone to look at your product without telling them they're wrong.
39:20: How to combat the "we're already doing that" objection.
42:00: What if prospects don't want to open up
45:00: How energy level helps others feel more comfortable
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