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53: Trey Roth, Yaystack, letting go of the good to pursue the great
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Yaystack is word-of-mouth referral marketing in a digital platform that reaches further faster than traditional methods. We simply reward sharing. Our native app and online e-commerce tool enable sellers of nearly any product or service to offer "thank-yous" (promotions, freebies, and discounts) to their buyers only once they have been shared via text or social media. This share-to-get model empowers advertising through buyers to their friends (and their friends, etc.) in an automated viral system. (What business doesn't want to easily reach their buyers' friends?) Gone are the days the age-old discount incentivizes merely one buyer per transaction. With Yaystack, businesses can now leverage the same value to purchase the Holy Grail of marketing (WOM) and get more than 10x return on their investment - now in their buyers, not banners! We monetize trust for both parties. Our mission is to strengthen economy by elevating quality business. Not only do we accomplish this in our model, but we also make it easy to donate to charities that build struggling economies globally.
Mission: As a music producer, Trey found that his business grew organically through referrals. It was actually a Target commercial that reveales to him just how powerful sharing is to marketers; however, no one had a way of rewarded the sharer with a piece of the pie. Enter Yaystack…
Mindset: When Trey first connected to the idea for Yaystack, he knew that in order to pursue the opportunity, he needed to leave the music world behind. Amazingly, when he announced his retirement from the industry, his dream clients began to come forward asking to work with him. His faith was truly tested, but he stuck to his decision and moved forward with developing the platform.
Marketing: Trey actually shares that the name Yaystack came through his work with an Atlanta-based branding company, http://matchstic.com/. The first name, Community Commerce, while fitting of the goal, wasn’t the best marketing play for the long-term growth of the platform.
Masterminds: Hear as Trey reveals a power-packed team that has joined him to launch Yaystack. I think it just goes to show how much potential this platform has to revolutionize how businesses, large and small, market to consumers.
Mastermind Challenge: I loved Trey’s story about being approached by his dream clients just as he was leaving the music industry. I’ve seen it so many times… when we lock onto a big idea, our commitment will be tested. What roadblocks seem to be coming up for you? Do you feel differently when you view them as not a block, but a test of your commitment?
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