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S1E2 - ABM Unveiled: Dan Smith on Marketing Meets Sales
Manage episode 382075028 series 3523568
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In this insightful episode, we sit down with Dan Smith, the innovative mind behind Doogheno, to discuss the dynamic world of account-based marketing (ABM) and its crucial role in bridging the gap between marketing and sales. With over thirty years of experience in technology and marketing, Dan brings a wealth of knowledge and practical advice for businesses navigating the ABM landscape. We delve into the evolution of ABM, the importance of personalization versus scale, and the key metrics for measuring success. Dan also addresses the challenges clients face with ABM implementation and shares his vision for its future. Furthermore, he offers invaluable advice for newcomers to B2B marketing. Tune in to gain a deeper understanding of the precision and art behind effective account-based marketing strategies.
Connect with Dan: https://www.linkedin.com/in/dan1969smith/ Learn more about Doogheno: https://doogheno.com/
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