A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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EP100 - Interactive Advertising Bureau of Canada President - Sonia Carreno
Manage episode 421902442 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno. Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how the organization tackles issues and shapes policy impacting the digital media industry. A big thank you to all of our loyal listeners and past guests. We couldn’t have hit the 100-episode milestone without your support. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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108 episodes
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Manage episode 421902442 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It’s episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno. Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how the organization tackles issues and shapes policy impacting the digital media industry. A big thank you to all of our loyal listeners and past guests. We couldn’t have hit the 100-episode milestone without your support. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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Similar to Media People Podcast
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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