It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP101 - NLogic President & COO - Sue Haas
Manage episode 424195835 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sue Haas is the President and COO of NLogic—Canada's leading provider of audience analysis technology and data. But Sue’s career didn’t start in data and analytics. Her first job in media was an internship on eTalk Daily, researching and writing interview questions for celebrities like Phil Collins, John Mayer, and Nelly. This was a complete shift from her childhood in the rural town Melbourne, Ontario. How rural? No cable TV, dial-up internet was the norm, she had to travel one town over just to go to school, and there weren’t many opportunities for part time work. Sue Haas stops by to chat about her growing up on a hobby farm, studying English and Journalism in university, a career that includes everything from digital product development to getting John Mayer coffee, and what NLogic has in store for the future. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ https://www.tiktok.com/@media.people.podcast
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106 episodes
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Manage episode 424195835 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sue Haas is the President and COO of NLogic—Canada's leading provider of audience analysis technology and data. But Sue’s career didn’t start in data and analytics. Her first job in media was an internship on eTalk Daily, researching and writing interview questions for celebrities like Phil Collins, John Mayer, and Nelly. This was a complete shift from her childhood in the rural town Melbourne, Ontario. How rural? No cable TV, dial-up internet was the norm, she had to travel one town over just to go to school, and there weren’t many opportunities for part time work. Sue Haas stops by to chat about her growing up on a hobby farm, studying English and Journalism in university, a career that includes everything from digital product development to getting John Mayer coffee, and what NLogic has in store for the future. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ https://www.tiktok.com/@media.people.podcast
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
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