The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
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Here Comes the Digital Media Shakeout!
MP3•Episode home
Manage episode 159811742 series 57779
Content provided by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
…
continue reading
99 episodes
Here Comes the Digital Media Shakeout!
Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
MP3•Episode home
Manage episode 159811742 series 57779
Content provided by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist, Tom Asacker, Brand Advisor, Mark Ramsey, and Media Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
…
continue reading
99 episodes
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