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Episode 231: The Evolving Role of Procurement
Manage episode 358488031 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is there anything in marketing more misunderstood than procurement?
Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.
For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders.
Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
Be sure to follow us on LinkedIn for info on upcoming shows.
In this episode:
Buying Less for Less by Gerry Preece
Madison Avenue Manslaughter by Michael Farmer
Magic and Logic from CIPS, the IPA and ISBA
241 episodes
Share
Manage episode 358488031 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is there anything in marketing more misunderstood than procurement?
Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.
For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders.
Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
Be sure to follow us on LinkedIn for info on upcoming shows.
In this episode:
Buying Less for Less by Gerry Preece
Madison Avenue Manslaughter by Michael Farmer
Magic and Logic from CIPS, the IPA and ISBA
241 episodes
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Similar to #MediaSnack Podcast
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives.
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
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…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
Science fiction author David Barr Kirtley (Save Me Plz and Other Stories) talks geek culture with guests such as Neil Gaiman (#253), George R. R. Martin (#22), Richard Dawkins (#46), Simon Pegg (#39), Bill Nye (#273), Margaret Atwood (#94), Neil deGrasse Tyson (#32), and Ursula K. Le Guin (#65). Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The Strand, Library Journal, and Popular Me ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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