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#MediaSnack Ep. 227: ARE AGENCY PITCHES BROKEN?

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Manage episode 362362079 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.
The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution
On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.
In this Episode:
Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651
Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...
The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...
Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...

  continue reading

241 episodes

Artwork
iconShare
 
Manage episode 362362079 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.
The Pledge is very simple, with 3 commitments:
1. Be positive a pitch is required
2. Run a positive pitch
3. Provide a positive resolution
On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.
In this Episode:
Pitch Positive Homepage:
https://www.pitchpositivepledge.co.uk...
dium=social&utm_source=linkedin&hss_channel=lcp-2895651
Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?
https://www.adweek.com/agencies/agenc...
The 70 brands and agencies promising to stop bad pitching behavior:
https://www.thedrum.com/news/2022/05/...
omising-stop-bad-pitching-behavior
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:
https://ipa.co.uk/news/the-pitch-posi...
Six (and Only Six) Reasons to Call a Media Pitch:
https://blog.idcomms.com/six-reasons-...

  continue reading

241 episodes

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