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#MediaSnack Ep 228: ANA PROCUREMENT 2022: THE GOOD, THE BAD, AND THE UGLY

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Manage episode 362362078 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.
Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.
Download the report here: https://www.ana.net/miccontent/show/i...
#MediaForGrowth
#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.
-------
Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!
#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.
Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

  continue reading

241 episodes

Artwork
iconShare
 
Manage episode 362362078 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.
Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.
Download the report here: https://www.ana.net/miccontent/show/i...
#MediaForGrowth
#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.
-------
Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!
#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.
Please subscribe above to get alerts of all upcoming weekly episodes.
If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

  continue reading

241 episodes

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