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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by The Medical Accountant and Kym Nitschke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Medical Accountant and Kym Nitschke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by The Medical Accountant and Kym Nitschke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Medical Accountant and Kym Nitschke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. Matthew Hooper is an Associate Professor in Intensive Care and is a Retrieval Physician in Adelaide. His journey to become a leader in his field has seen him working in emergency departments all around the world helping patients in critical care. Kym sits down with Matthew to discuss how he deals with the imminent pressure that comes with being an intensivist at his level, and we analyse his commercial and residential property portfolio as well. The Medical Accountant is a podcast that hosts expert medical professionals every week, for medical professionals. Learn about the successful processes and practices of leading medical experts in their given field, both professionally and financially. Hosted by Kym Nitschke, This is the podcast for those who want to become masters of their own destiny to learn the smarter ways to build wealth - from an expert who has done it for himself, and his clients, time and time again. Kym is not your average, every-day accountant. Kym has built up his business to over 1400 clients, and has specialised in helping Medical professionals maximize their earning potential for over 20 years. Connect with Kym at www.medicalaccountant.co Nitschke Nancarrow Accountants - www.nitschkenancarrow.com.au About Kym Nitschke, www.medicalaccountant.co Kym Nitschke is a different kind of accountant - yes, he's a chartered accountant and financial planner, but he's also a property developer, licensed builder and investor, who specialises in the medical field and has done for the past 20 years. ? The Medical Accountant podcast not only reveals Kym's insights into business and wealth growth, but more importantly puts a spotlight on his clients. The Medical Accountant exposes all of the successful professional and financial tactics his guests are using to get ahead. Learn how they did it, and get yourself ahead of the pack! ? Joined by industry experts and thought leaders in the medical field every episode, from surgeons and doctors to oncologists and beyond. Kym delves deep into the world of Medicine, and dissects the habits and processes of the experts on all things health and finance. Fellow Chartered Accountant Bachelor of Commerce (Accounting) Bachelor of Economics Xero Qualified Certificate IV in Financial Services Diploma of Mortgage Broking Management Credit Representative of BLSSA Pty Ltd Want to connect with Kym? Visit www.medicalaccountant.co & www.nitschkenancarrow.com.au…
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Medical Accountant - Practices and Processes of Leading Medical Experts
John McMahon is an industry leader when it comes to building world class medical centres. Kym sat down with John recently at his Hallett Cove home to discuss John's most recent development, a medical centre in the southern suburbs of Adelaide. It is the flagship product of his 30 years in the building and development industry. The world class building is one of two medical practices that currently star in John's portfolio, and is prosperous as a result of the business model that John adapts, as well as the incredible design. Hear John's life story, the processes and practices he has learned along his professional career, and much more. The Medical Accountant is a podcast that hosts expert medical professionals every week, for medical professionals. Learn about the successful processes and practices of leading medical experts in their given field, both professionally and financially. Hosted by Kym Nitschke, This is the podcast for those who want to become masters of their own destiny to learn the smarter ways to build wealth - from an expert who has done it for himself, and his clients, time and time again. Kym is not your average, every-day accountant. Kym has built up his business to over 1400 clients, and has specialised in helping Medical professionals maximize their earning potential for over 20 years. Connect with Kym at www.medicalaccountant.co Nitschke Nancarrow Accountants - www.nitschkenancarrow.com.au About Kym Nitschke, www.medicalaccountant.co Kym Nitschke is a different kind of accountant - yes, he's a chartered accountant and financial planner, but he's also a property developer, licensed builder and investor, who specialises in the medical field and has done for the past 20 years. ? The Medical Accountant podcast not only reveals Kym's insights into business and wealth growth, but more importantly puts a spotlight on his clients. The Medical Accountant exposes all of the successful professional and financial tactics his guests are using to get ahead. Learn how they did it, and get yourself ahead of the pack! ? Joined by industry experts and thought leaders in the medical field every episode, from surgeons and doctors to oncologists and beyond. Kym delves deep into the world of Medicine, and dissects the habits and processes of the experts on all things health and finance. Fellow Chartered Accountant Bachelor of Commerce (Accounting) Bachelor of Economics Xero Qualified Certificate IV in Financial Services Diploma of Mortgage Broking Management Credit Representative of BLSSA Pty Ltd Want to connect with Kym? Visit www.medicalaccountant.co & www.nitschkenancarrow.com.au…
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Medical Accountant - Practices and Processes of Leading Medical Experts
In this episode of the Medical Accountant, Kym sits down for an extended chat with accomplished Adelaide Radiologist and Director of Imaging at Adelaide MRI - Roger Davies. Roger is a fascinating individual & medical professional in his own right, who is not afraid to set aside the time to feed his entrepreneurial, experimental side. Roger talks about his journey through radiology and also the way that technology has impacted not only his role but that of the entire medical sector. Not to mention his love & association with Tesla Motors. Connect with Rogers team here: https://adelaidemri.com/about-us/doctors/roger-davies.html The Medical Accountant is a podcast that hosts expert medical professionals every week, for medical professionals. Learn about the successful processes and practices of leading medical experts in their given field, both professionally and financially. Hosted by Kym Nitschke, This is the podcast for those who want to become masters of their own destiny to learn the smarter ways to build wealth - from an expert who has done it for himself, and his clients, time and time again. Kym is not your average, every-day accountant. Kym has built up his business to over 1400 clients, and has specialised in helping Medical professionals maximize their earning potential for over 20 years. Connect with Kym at www.medicalaccountant.co Nitschke Nancarrow Accountants - www.nitschkenancarrow.com.au About Kym Nitschke, www.medicalaccountant.co Kym Nitschke is a different kind of accountant - yes, he's a chartered accountant and financial planner, but he's also a property developer, licensed builder and investor, who specialises in the medical field and has done for the past 20 years. ? The Medical Accountant podcast not only reveals Kym's insights into business and wealth growth, but more importantly puts a spotlight on his clients. The Medical Accountant exposes all of the successful professional and financial tactics his guests are using to get ahead. Learn how they did it, and get yourself ahead of the pack! ? Joined by industry experts and thought leaders in the medical field every episode, from surgeons and doctors to oncologists and beyond. Kym delves deep into the world of Medicine, and dissects the habits and processes of the experts on all things health and finance. Fellow Chartered Accountant Bachelor of Commerce (Accounting) Bachelor of Economics Xero Qualified Certificate IV in Financial Services Diploma of Mortgage Broking Management Credit Representative of BLSSA Pty Ltd Want to connect with Kym? Visit www.medicalaccountant.co & www.nitschkenancarrow.com.au…
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Medical Accountant - Practices and Processes of Leading Medical Experts
Welcome to the Medical Accountant Podcast. The Medical Accountant is a podcast that hosts expert medical professionals every week, for medical professionals. Learn about the successful processes and practices of leading medical experts in their given field, both professionally and financially. Hosted by Kym Nitschke, This is the podcast for those who want to become masters of their own destiny to learn the smarter ways to build wealth - from an expert who has done it for himself, and his clients, time and time again. Kym is not your average, every-day accountant. Kym has built up his business to over 1400 clients, and has specialised in helping Medical professionals maximize their earning potential for over 20 years. In the first episode of the Medical Accountant Kym sits down with renowned Adelaide anesthetist Douglas Fahlbusch to talk about his career journey, becoming an expert in his field, and what tips and tricks he has in his arsenal when it comes to managing wealth. You can connect with Doug here: https://www.perioperative.com.au/staff/dr-douglas-fahlbusch/ http://www.artiorsomnus.com.au/index.php/about-dr-douglas-fahlbusch.html Connect with Kym at medicalaccountant.co Nitschke Nancarrow Accountants - nitschkenancarrow.com.au About Kym Nitschke, medicalaccountant.co Kym Nitschke is a different kind of accountant - yes, he's a chartered accountant and financial planner, but he's also a property developer, licensed builder and investor, who specialises in the medical field and has done for the past 20 years. ? The Medical Accountant podcast not only reveals Kym's insights into business and wealth growth, but more importantly puts a spotlight on his clients. The Medical Accountant exposes all of the successful professional and financial tactics his guests are using to get ahead. Learn how they did it, and get yourself ahead of the pack! ? Joined by industry experts and thought leaders in the medical field every episode, from surgeons and doctors to oncologists and beyond. Kym delves deep into the world of Medicine, and dissects the habits and processes of the experts on all things health and finance. Fellow Chartered Accountant Bachelor of Commerce (Accounting) Bachelor of Economics Xero Qualified Certificate IV in Financial Services Diploma of Mortgage Broking Management Credit Representative of BLSSA Pty Ltd Want to connect with Kym? Visit medicalaccountant.co & nitschkenancarrow.com.au…
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