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Content provided by Zed Williamson and Clark Wiederhold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson and Clark Wiederhold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Landing New Cases: The Missing Link for Medical Device

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Manage episode 374249315 series 3502287
Content provided by Zed Williamson and Clark Wiederhold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson and Clark Wiederhold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sponsored by TrackableMed

It’s no secret, there are a few things missing from the field of medical device. But how do we bridge the gap and connect all the items that sales reps deal with on a day-to-day basis? It starts by building awareness.

Erik Trattler, Director of Business Development at TrackableMed, joins us on this week’s episode to talk about what it takes to effectively raise awareness for all parties involved. We also explore the long-term benefits of an efficient marketing effort, how to ease the frustration that many surgeons are struggling with, and what it really means to add value.

Tune in for more on:

  • Why social media efforts are useless if you have the wrong message
  • The many different facets that can assist surgeons to treat more patients
  • Staggering statistics around ROI
  • Understanding your clientele on a human level
  • The extra tools you need to grow your practice

Resources from this episode:

Social Media:

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 374249315 series 3502287
Content provided by Zed Williamson and Clark Wiederhold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson and Clark Wiederhold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sponsored by TrackableMed

It’s no secret, there are a few things missing from the field of medical device. But how do we bridge the gap and connect all the items that sales reps deal with on a day-to-day basis? It starts by building awareness.

Erik Trattler, Director of Business Development at TrackableMed, joins us on this week’s episode to talk about what it takes to effectively raise awareness for all parties involved. We also explore the long-term benefits of an efficient marketing effort, how to ease the frustration that many surgeons are struggling with, and what it really means to add value.

Tune in for more on:

  • Why social media efforts are useless if you have the wrong message
  • The many different facets that can assist surgeons to treat more patients
  • Staggering statistics around ROI
  • Understanding your clientele on a human level
  • The extra tools you need to grow your practice

Resources from this episode:

Social Media:

  continue reading

149 episodes

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