The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weβre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Beyond Imagination: Navigating Nostalgia and Business with Jean Batthany
Manage episode 398453919 series 1474079
Content provided by Rob Johnston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Johnston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this clip with Jean Batthany, former VP of Global Creative at Walt Disney Parks, Experiences, and Consumer Products, the discussion centers around the intrinsic value of nostalgia in storytelling and creativity. Jean shares insights from her Disney experience, highlighting the need for a balance between left-brain and right-brain thinking, where creativity is not only an artistic pursuit but also a strategic driver for business results. She emphasizes the emotional connection in storytelling, how it engages people on a deep level and aids in better memory retention. The conversation extends to the challenges faced by legacy brands, with Jean shedding light on the importance of being a brand enthusiast while also envisioning future stories for evolving audience connections.ποΈ Connect with Rob Johnston and Explore Meet the Creatives! π Dive into the world of creativity and inspiration with Meet the Creatives and its founder, Rob Johnston! Here's how you can stay connected: - π₯οΈ Meet the Creatives Website: www.MeettheCreatives.org - πΈ Rob Johnston's Instagram: Follow @_robjohnston - π Meet the Creatives Linktree: Explore Linktree - π₯ Meet the Creatives YouTube Channel: Watch on YouTube - π Rob Johnston's LinkedIn: Connect on LinkedIn - βοΈ Meet the Creatives Medium Page: Read on Medium π Click the links above to discover a wealth of creative insights, interviews, and more.
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Manage episode 398453919 series 1474079
Content provided by Rob Johnston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Johnston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this clip with Jean Batthany, former VP of Global Creative at Walt Disney Parks, Experiences, and Consumer Products, the discussion centers around the intrinsic value of nostalgia in storytelling and creativity. Jean shares insights from her Disney experience, highlighting the need for a balance between left-brain and right-brain thinking, where creativity is not only an artistic pursuit but also a strategic driver for business results. She emphasizes the emotional connection in storytelling, how it engages people on a deep level and aids in better memory retention. The conversation extends to the challenges faced by legacy brands, with Jean shedding light on the importance of being a brand enthusiast while also envisioning future stories for evolving audience connections.ποΈ Connect with Rob Johnston and Explore Meet the Creatives! π Dive into the world of creativity and inspiration with Meet the Creatives and its founder, Rob Johnston! Here's how you can stay connected: - π₯οΈ Meet the Creatives Website: www.MeettheCreatives.org - πΈ Rob Johnston's Instagram: Follow @_robjohnston - π Meet the Creatives Linktree: Explore Linktree - π₯ Meet the Creatives YouTube Channel: Watch on YouTube - π Rob Johnston's LinkedIn: Connect on LinkedIn - βοΈ Meet the Creatives Medium Page: Read on Medium π Click the links above to discover a wealth of creative insights, interviews, and more.
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Similar to Meet the Creatives
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, weβre bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
It didnβt all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a βnice to haveβ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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