Forecasting the Future

MegaMarketer Coachcast for Contractors

#Business #Marketing #Hudson Ink #MBA #Justin Jacobs

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

about a year ago 11:02

MP3•Episode home

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

100 episodes

Forecasting the Future

MegaMarketer Coachcast for Contractors

published about a year ago

MP3•Episode home

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

100 episodes

#Business #Marketing #Hudson Ink #MBA #Justin Jacobs

All episodes

1
April’s MegaMarketer Podcast has arrived 20:33

6 weeks ago20:33

20:33

This month’s MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You’ll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers.…

1
The Marketing Money Pit 13:43

11 weeks ago13:43

13:43

Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you’re using. Make sure you’re heard by your prospects for better results.

1
Forecasting the Future 11:02

15 weeks ago11:02

11:02

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

1
Goals in Reach 10:55

20 weeks ago10:55

10:55

7% of small businesses do not have goals, and many more don’t know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.

1
Turn this Podcast Into an iPad 9:29

24 weeks ago9:29

9:29

Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you’ve got a winning plan.

1
Insuring the Holidays 9:04

28 weeks ago9:04

9:04

Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.”

1
Falling Behind 10:07

33 weeks ago10:07

10:07

How you market your contracting business during the Fall season can make or break your bottom line by year’s-end. Have a plan to generate business now and book future business for later.

1
Wasted Time = Wasted Seasons 11:18

37 weeks ago11:18

11:18

Contractor success isn’t about being “lucky,” it’s about being prepared for what you know is coming next. As the seasons change will you fall behind?

1
Quit Assuming They’re Going to Stay 9:51

41 weeks ago9:51

9:51

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.

1
Selling Yourself Out in Summer 11:47

46 weeks ago11:47

11:47

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.

1
Hitting Achievable Targets with Guest Drew Cameron 25:04

50 weeks ago25:04

25:04

EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth.

1
Adams Hudson’s Best Advice to Contractors 8:40

1 year ago8:40

8:40

Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.

1
Stay Aggressive or Lose 11:22

1 year ago11:22

11:22

Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.

1
SCAMMER ALERT 8:59

1 year ago8:59

8:59

Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?

1
Know Your Problem, Fix Your Problem 11:59

1 year ago11:59

11:59

Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.

MegaMarketer Coachcast for Contractors

1
What’s Your Problem? 8:08

1 year ago8:08

8:08

Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.

MegaMarketer Coachcast for Contractors

1
Selling to the Distracted 8:52

2 years ago8:52

8:52

Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months?

MegaMarketer Coachcast for Contractors

1
Your Messaging Matters 10:14

2 years ago10:14

10:14

The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?

MegaMarketer Coachcast for Contractors

1
Are You a PRO-Active or RE-Active Contractor? 10:35

2 years ago10:35

10:35

The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead?

MegaMarketer Coachcast for Contractors

1
Are You Selling Fillet Mignon at Beef Jerky Prices? 9:09

2 years ago9:09

9:09

Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.

MegaMarketer Coachcast for Contractors

1
Why should I choose you? 8:28

2 years ago8:28

8:28

"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.

MegaMarketer Coachcast for Contractors

1
Getting the Referral 9:19

2 years ago9:19

9:19

Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you.

MegaMarketer Coachcast for Contractors

1
Are You Driving Away Your Customers? 9:43

2 years ago9:43

9:43

How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.

MegaMarketer Coachcast for Contractors

1
Get Hungry Enough to Act 6:31

2 years ago6:31

6:31

Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond.

MegaMarketer Coachcast for Contractors

1
Let’s Handle One Thing at a Time 8:33

2 years ago8:33

8:33

All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.

MegaMarketer Coachcast for Contractors

1
Talking Strategy with Matt Maleske 32:10

2 years ago32:10

32:10

There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.

MegaMarketer Coachcast for Contractors

1
Here We Go Again… 6:39

2 years ago6:39

6:39

Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.

MegaMarketer Coachcast for Contractors

1
Marketing Time for the Holidays 8:20

2 years ago8:20

8:20

You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.

MegaMarketer Coachcast for Contractors

1
Don’t Drop the Ball on the Call (with Special Guest Dave Tester) 21:28

3 years ago21:28

21:28

Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."

MegaMarketer Coachcast for Contractors

1
Coach Them Up 8:32

3 years ago8:32

8:32

A business is a team, and you are their coach. Are you getting the most out of your players? Strategy, goals, and proper motivation are necessary to dominate your competition.

MegaMarketer Coachcast for Contractors

1
Your Messaging Matters 6:37

3 years ago6:37

6:37

The most important part of your marketing is the message your company is sending out. Is it being ignored? Is it reflecting your business well? You’ll see the answers reflected in your bottom line.

MegaMarketer Coachcast for Contractors

1
Look Ahead or Get Left Behind 9:35

3 years ago9:35

9:35

Most contractors spend their surplus made during the peak times just trying to survive when things get slow. But proper planning and strategy NOW can help your leads stay strong straight through the Fall.

MegaMarketer Coachcast for Contractors

1
Closing Time 11:09

3 years ago11:09

11:09

You could be busy and still be leaving money on the table if your staff isn’t well trained, equipped, and confident while closing and adding upsells. Here are four quick tips to improve your average ticket.

MegaMarketer Coachcast for Contractors

1
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away 9:15

3 years ago9:15

9:15

Often, we’re told more exposure and ads are always better, but if not done wisely you can market more and end up driving customers away. Learn to walk the fine line of interrupting people without being intrusive.

MegaMarketer Coachcast for Contractors

1
How Do I Make My Company Stand Out? 8:59

3 years ago8:59

8:59

Is your company easily recognizable in your marketplace? And what reputation does it have? Good branding can put you in front of more prospect’s eyes, bring valuable referrals, and glowing reviews.

MegaMarketer Coachcast for Contractors

1
Common Frustrations 7:29

3 years ago7:29

7:29

When 10,000 contractors share their marketing headaches, you'll hear many of the same answers over and over. Are you trying anything different than the frustrated masses to get more leads and better ROI for your business?

MegaMarketer Coachcast for Contractors

1
Make Your Off-Season Not So Off 10:54

3 years ago10:54

10:54

Many contractors go into a shell when the weather turns mild, but the shoulder-season can be a great time for you to separate yourself from your competition. All it takes is marketing that's creative and targeted.

MegaMarketer Coachcast for Contractors

1
Are Experts No Longer Needed? 9:20

3 years ago9:20

9:20

In a market where so much information is at the fingertips of homeowners, can you confidently assert yourself as an expert? Close more sales by developing trust in your opinions.

MegaMarketer Coachcast for Contractors

1
How to set SMART Goals for 2022 10:43

3 years ago10:43

10:43

Success for contractors depends on the goals they set, their commitment to them, and the plan they put in place to get them there. How can you set your business up to grow and move forward in 2022?

MegaMarketer Coachcast for Contractors

1
Marketing Through the Holiday Madness 10:36

3 years ago10:36

10:36

Does marketing during the holidays seem like a waste of money? Find out how to produce some season-ending sales and leave everyone jolly.

MegaMarketer Coachcast for Contractors

1
There’s Nothing New in Marketing 10:01

4 years ago10:01

10:01

If you've been in this business long, you've heard the same marketing mantras repeated to you many times. There's a reason you hear that investing in your existing customer base is the key to long-term success. When will you listen and give it a try?

MegaMarketer Coachcast for Contractors

1
You’re So Close to the Answer 9:23

4 years ago9:23

9:23

Contractors have a ton of solutions and great advice given to them at training, shows, and seminars. But how much of it actually gets used to grow your business? How do you know what advice to listen to or solutions are worth your time?

MegaMarketer Coachcast for Contractors

1
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready? 9:16

4 years ago9:16

9:16

Organic demand for HVAC, plumbing, and electrical services drops dramatically as temperatures get milder and the seasons change. Do you have a plan in place to keep leads flowing in when they get harder to come by?

MegaMarketer Coachcast for Contractors

1
Are you listening to what they’re saying? 10:20

4 years ago10:20

10:20

Marketing seems to be the last thing on our minds when we’re busy, but this simple thought could change your business when things slow down: Ask for feedback and use it effectively.

MegaMarketer Coachcast for Contractors

1
How to Get The Calls you WANT 9:14

4 years ago9:14