Forecasting the Future

MegaMarketer Coachcast for Contractors

#Business #Marketing #Hudson Ink #MBA #Justin Jacobs

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 11:02

MP3•Episode home

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

100 episodes

Forecasting the Future

MegaMarketer Coachcast for Contractors

published about a year ago

MP3•Episode home

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

100 episodes

#Business #Marketing #Hudson Ink #MBA #Justin Jacobs

All episodes

1
April’s MegaMarketer Podcast has arrived 20:33

9 weeks ago20:33

20:33

This month’s MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You’ll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers.…

1
The Marketing Money Pit 13:43

14 weeks ago13:43

13:43

Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you’re using. Make sure you’re heard by your prospects for better results.

1
Forecasting the Future 11:02

18 weeks ago11:02

11:02

The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.

1
Goals in Reach 10:55

23 weeks ago10:55

10:55

7% of small businesses do not have goals, and many more don’t know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.

1
Turn this Podcast Into an iPad 9:29

27 weeks ago9:29

9:29

Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you’ve got a winning plan.

1
Insuring the Holidays 9:04

31 weeks ago9:04

9:04

Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.”

1
Falling Behind 10:07

36 weeks ago10:07

10:07

How you market your contracting business during the Fall season can make or break your bottom line by year’s-end. Have a plan to generate business now and book future business for later.

1
Wasted Time = Wasted Seasons 11:18

40 weeks ago11:18

11:18

Contractor success isn’t about being “lucky,” it’s about being prepared for what you know is coming next. As the seasons change will you fall behind?

1
Quit Assuming They’re Going to Stay 9:51

43 weeks ago9:51

9:51

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.

1
Selling Yourself Out in Summer 11:47

49 weeks ago11:47

11:47

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.

1
Hitting Achievable Targets with Guest Drew Cameron 25:04

1 year ago25:04

25:04

EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth.

1
Adams Hudson’s Best Advice to Contractors 8:40

1 year ago8:40

8:40

Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.

1
Stay Aggressive or Lose 11:22

1 year ago11:22

11:22

Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.

1
SCAMMER ALERT 8:59

1 year ago8:59

8:59

Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?

1
Know Your Problem, Fix Your Problem 11:59

1 year ago11:59

11:59

Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.

MegaMarketer Coachcast for Contractors

1
What’s Your Problem? 8:08

2 years ago8:08

8:08

Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.

MegaMarketer Coachcast for Contractors

1
Selling to the Distracted 8:52

2 years ago8:52

8:52

Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months?

MegaMarketer Coachcast for Contractors

1
Your Messaging Matters 10:14

2 years ago10:14

10:14

The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?

MegaMarketer Coachcast for Contractors

1
Are You a PRO-Active or RE-Active Contractor? 10:35

2 years ago10:35

10:35

The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead?

MegaMarketer Coachcast for Contractors

1
Are You Selling Fillet Mignon at Beef Jerky Prices? 9:09

2 years ago9:09

9:09

Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.

MegaMarketer Coachcast for Contractors

1
Why should I choose you? 8:28

2 years ago8:28

8:28

"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.

MegaMarketer Coachcast for Contractors

1
Getting the Referral 9:19

2 years ago9:19

9:19

Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you.

MegaMarketer Coachcast for Contractors

1
Are You Driving Away Your Customers? 9:43

2 years ago9:43

9:43

How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.

MegaMarketer Coachcast for Contractors

1
Get Hungry Enough to Act 6:31

2 years ago6:31

6:31

Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond.

MegaMarketer Coachcast for Contractors

1
Let’s Handle One Thing at a Time 8:33

2 years ago8:33

8:33

All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.

MegaMarketer Coachcast for Contractors

1
Talking Strategy with Matt Maleske 32:10

2 years ago32:10

32:10

There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.

MegaMarketer Coachcast for Contractors

1
Here We Go Again… 6:39

2 years ago6:39

6:39

Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.

MegaMarketer Coachcast for Contractors

1
Marketing Time for the Holidays 8:20

3 years ago8:20

8:20

You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.

MegaMarketer Coachcast for Contractors

1
Don’t Drop the Ball on the Call (with Special Guest Dave Tester) 21:28

3 years ago21:28

21:28

Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."

MegaMarketer Coachcast for Contractors

1
Coach Them Up 8:32

3 years ago8:32