#24: Caleb Swann (Memphis Grizzles) & Joe Norton (PGA Tour)

MELT Presents: The Struggle Is Real

In our final installment of this unique series, we are turning our attention to the ranks of professional sports to see how sports marketing is done at the highest levels of competition. First, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon chat with Memphis Grizzles Senior Director for Development Caleb Swann about the tremendous growth happening in the NBA and how they are using that power to boost their corporate partners (1:01). Then, PGA Tour Sales Representative Joe Norton talks about the challenges of starting a career in sales and the future of the golf industry (15:30). Finally, our last MELT U Roundtable features program graduates and current MELT Digital & Social Media Coordinators Tristan Watson and Ellis Baxter sharing what they learned from the internship and how it prepared them for the real world (27:55). Please leave a review if you've enjoyed this series and for more information, visit MELTATL.com.