NICK MALSTER | The Advertising Industry, Creating Viral V4V Clips & The Future Of Fountain

Mere Mortals

Nick Malster is the cofounder of Fountain Podcasts and former brand manager in the advertising industry.
In Conversation #101, Nick and I discuss: his passions of music/skiing, why he has decided to stop drinking, how v4v compares to advertising models, why Fountain is focused upon podcast clipping, future features you'll find within his podcasting app and how 'value 4 value' is starting to become more mainstream.
Have a fantastic day wherever you are in the world & don't forget to boost!
Timeline:
(0:00) - Intro & music passion
(2:36) - Quick bio
(7:13) - Work hard play hard .... to release?
(13:26) - Extreme experimenter
(17:15) - Advertising from the inside
(21:59) - Satvertising: Paying listeners to listen
(32:15) - How many Fountain users participate in V4V?
(36:44) - V4V in a business context
(40:33) - The origins of Fountain
(46:10) - Can audio go viral?
(51:53) - The importance of clips
(59:37) - New release & the algorithm
(1:05:50) - Boost your net worth!
(1:09:43) - Audiobooks and music
(1:14:29) - V4V transcends the models
(1:18:00) - What does mainstream V4V look like?
(1:25:44) - The core principles
(1:32:42) - What I'm most excited about for P2.0 this year
(1:36:22) - The groundwork is laid we're just lacking notifications
(1:40:50) - Try out Fountain
Fountain's Links:
Website: https://fountain.fm/
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