METAPHOR: WHY DO WE NEED THE METAVERSE?

METAPHOR BY LIVEPLEX

The current increase in attention to the Metaverse is partly driven by the very recent ability to fully ‘own’ virtual objects, experiences, or land. Blockchain, the ‘crypto finance hub,’ makes it possible to precisely define a virtual thing so it can be bought and sold.
Why is Metaverse so important ? If you’re trying to reach an audience of 15-30-year-olds they’re probably not on the internet or on social media any more, they’re probably in the Metaverse.
Nikeland a place to hang out, play, and dress your avatar in virtual Nike products, opened in Roblox last year. By early this year, nearly seven million people had visited Nikeland. In 2020, 12.3 million people attended a single virtual concert by rapper Travis Scott, hosted in Fortnite. When you watch the video of that concert (available online), you realize after a short while that the dancing figures … were all real people, connecting from locations around the world.
There are things you can do in virtual reality and augmented reality that you just can’t do in real life across distance. You can mimic being together in ways that aren’t possible over Zoom. You can point to something to explain, use hand gestures (in some platforms), draw on a piece of paper, go places together. Think about the incredible possibilities, such as a collaboration between surgeons, or creating a clay model for a new-car design. These and all sorts of other collaborative activities are all easy in the right metaverse world, which eliminates the impediment of distance.
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Liveplex is a technology company that helps brands move from web2.0 to web 3.0 using its proprietary API stack.
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