The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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139: Drawing Insights From Your Customer's Journey (w/ Sam Bowley)
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Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.
180 episodes
MP3•Episode home
Manage episode 364177607 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.
180 episodes
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