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150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
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Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.
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Manage episode 378077953 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.
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179 episodes
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Similar to Metrics & Chill - Predictable Growth for B2B
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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