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Building an Iconic Brand: A Chat with Asa Leveaux
Manage episode 403607931 series 3012795
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In this podcast episode of MF Uncensored, host Paul has an exciting conversation with the insightful Asa Leveaux, the founder of House of Icons and self-styled 'Icon Architect'. Leveaux shares his entrepreneurial journey - from leveraging his passion for law, to discovering his authenticity and creating his brand, House of Icons. He dives deeper into his unique perspective on balance, the concept of people as icons, and the significance of embracing imperfections in achieving success. The session wraps up with an engrossing rapid-fire segment.
00:09 Introduction and Welcoming the Guest
00:29 Getting to Know the Guest: Asa Leveaux
01:29 Aza's Philosophy: Everyone is an Icon
02:11 The Importance of Appreciating Your Unique Value
06:51 Aza's Journey to Becoming an Icon Architect
07:38 The Power of Taking Action and Overcoming Fear
10:01 The Start of Asa's Business and His First Client
22:56 The Evolution of Asa's Business and Brand
24:41 The Birth of House by Cons
24:54 The Evolution of the Brand
25:09 Coming to Terms with Sexuality
26:00 The Rise and Fall of Genius Academy
26:07 The Queer Money Gang Era
27:15 The Power of Authenticity
27:26 The Shift to Corporate
28:16 The Wealth Spa Misconception
31:29 The Birth of House of Icons
31:33 The Importance of Women's Approval
32:40 The Journey of Misfit Faction
33:57 The Power of Books
34:27 The Titles of Asa's Books
35:03 The Balance Debate
42:24 The Rapid Fire Question Segment
44:52 Wrapping Up the Interview
100 episodes
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