What Matters Now (ft. David Horsager)

Mic Drop

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1+ y ago 41:58

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What Matters Now (ft. David Horsager)

David Horsager on research and trust— and why they’re closely linked

OPENING QUOTE:

“We had, by that October, $1.40 to our name after paying our urgent bills. And we lived in the basement of 86 year old Clara Miller's home with no windows, no bathroom, no kitchen, but we could walk three flights of stairs up and share her bathroom. And we had a half of a shelf in her fridge and we could share that and it had black mold on the walls. And that's how we started this speaking business.”

-David Horsager

GUEST BIO:

David Horsager is the CEO of Trust Edge Leadership Institute, bestselling author of three books, and internationally recognized expert on trust— as well as one of the most successful keynote speakers on the circuit.

Links:

CORE TOPICS + DETAILS:

[4:22] - A Speaker’s Number One Job

Hint: it may not be what you think

The reason you follow a leader, buy a product, or experience transformation after a speech is all about trust. It’s not about being liked, it’s about being trusted. Rather than trying to talk about fifteen different topics, or write your keynote around making yourself look good, you should instead focus on creating trust between you and your audience— then going from there.

[14:05] - David’s Unique Approach to Research

Learning and brainstorming his way

Research, research, research. That’s one of the biggest takeaways from our conversation with David. He’s a diligent, almost obsessive researcher, drawing on resources from every field he can find to come up with actionable and proven messages. As a side effect, this research leads to connections with a wide range of people and organizations— and more engagements.

[22:32] - Key Questions to Ask Yourself

Expert advice when writing and delivering keynotes

When writing or delivering every keynote, David asks himself this question: What does this mean to them now? This ensures that his message is not only relevant, but also timely. Is your message outdated? Is it striking a resonant chord with your audience where they are at this present moment, and where they’ll be tomorrow?

Another question: Are you committed to your client? Are you committed to this business? If the answer is yes, you’ll do whatever it takes to make a five-star impact.

[27:31] -The Eight Pillars of Trust

Applying them to your speaking business

David doesn’t dive deep on all eight pillars of trust, but he does mention a few. Intent and compassion, which shows we care about someone beyond their benefit to us. Consistency is another— the only way to build a reputation is visible consistency. Finally, competency: if you want to be trusted in your area of expertise, you have to be competent.

RESOURCES:

[7:00] Begin with Trust, Harvard Study
[21:30] About Donald Miller
[24:01] The Trusted Leader Show, Podcast by David

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ABOUT MIC DROP:

Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.

Learn more about Josh: JoshLinkner.com

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