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Ep 010 - Our habits are changing, our social media habits are changing. We have to catch up to it.
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Kelly Massad - Owner at Petite Princess Box
"A Teacher by Heart and Upholding Her Entrepreneurial Spirit
Join Kelly and Hannah Mitrea as they discuss Kelly's story, goal, and marketing challenges.
Kelly is a solo entrepreneur working on dropping her 9-5 for her dream. She was in university when she saw how play and imagination impacted little girls.
She set out on a miss to create a box that inspired confidence in little girls all over the country.
In this episode, we talk about Kelly's story, her goals, and the marketing strategies that she used to grow her subscription box. And then, we discussed in-person ways that she could reach her target audience! Including potential affiliates and brand ambassadors!
What marketing strategies do we talk about?
- Generating leads through Facebook Ads
- Finding your niche in influencer marketing
- Virtual and in-person marketing opportunities
- Brand awareness through Instagram handles
- Optimizing awards and reviews
Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:
00:00 - 3:35 Kelly shares how she got into the subscription business!
3:36 - 6:00 Her's goal for quitting her 9-5, growing the Petite Princess Box to make a meaningful impact on girls all over the world.
6:01 - 11:36 The marketing that worked for her as she grew her subscription box and what didn't
- Facebook Lead Generations
- Lead Magnets and Follow Up Emails
- Influencer Marketing
- CrateJoy
- How Social Media Habits Have Changed
11:37+ Recommendations to move forward and grow!
Vendor booths in communities
Partnering with marketing coordinators/clients
Using the book club party model
Promotions in FB Groups and Meet-ups
Branding through Instagram Handles
How to maximize awards and reviews.
Connected with Kelly!
Delight your little princess with Petite Princess Box at
Website: https://www.petiteprincessbox.com
Cratejoy: https://petiteprincessbox.cratejoy.com
Instagram: https://www.instagram.com/petiteprincessbox
20 episodes
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