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Ep 01: In Good Style: Marketing and Branding | Founder Jason Sarai
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Branding creates identity, authenticity, and credibility in the marketplace. Your branding defines most of what you are creating or selling. However, effective branding takes more than just planning, it takes effort and consistency.
In this very first episode of the Mind Your Biz Podcast, we will learn from Jason Sarai, founder or Style By Sarai, the creative and multi-disciplinary bespoke clothing, and lifestyle consulting company based in Vancouver, British Columbia. Jason talks about his journey of making luxurious garments and consulting for professionals, executives, and entrepreneurs. He shares how branding can change one’s business and how his branding has evolved to speak to his niche of clients so they listen and take action.
Listen to this podcast and learn how to create and grow you brand!
Highlights:
- 01:30 All about SARAI BESPOKE Production Line
- 2:00 How SARAI BESPOKE started
- 04:13 Understanding what the clients are looking for
- 05:40 Importance of brand identity
- 06:59 How Jason Sarai started STYLE BY SARAI
- 08:30 Building rapport and trust between clients
- 09:05 Value of foundational knowledge and transitions in the career
- 10:08 Difference between brand and lifestyle brand
- 11:00 Importance of Branding
- 12:02 What composes a lifestyle brand
- 14:00 Elements of lifestyle brand for clients to envision products in everyday life
- 15:30 Incorporating lifestyle branding into different businesses
- 18:40 Understanding your business and creating a marketing plan
- 26:21 Jason's Journey through social media beyond the website
- 45:40 Don't follow the hype and risk spreading yourself thin
Guest’s Social Link and Handles:
IG Handle: @stylebysarai
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