The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Next-Level Marketing for Professional Services Firms with Randi Caplan
Manage episode 357960803 series 3449967
Content provided by Stern Strategy Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stern Strategy Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
Music by AudioCoffee:
https://www.audiocoffee.net/
20 episodes
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Manage episode 357960803 series 3449967
Content provided by Stern Strategy Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stern Strategy Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
Music by AudioCoffee:
https://www.audiocoffee.net/
20 episodes
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Similar to Minds Worth Meeting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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