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đŸŽŒ Music to Companies’ Ears: Creating Harmonious Customer Experiences | Featuring: Steve Yastrow | MindSet Episode #62

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Content provided by HCD Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HCD Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot of his insight about how valuable it is to bet on your customers to make or break even the best of products. #customerexperience #CX #brandharmony #totalexperience #customerrelationship #marketing #branding #benchmarking #strategy #alignment

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve is the president of Yastrow & Company, where he and his team help their clients improve business results through more compelling customer experiences and stronger customer relationships.

Steve Yastrow’s Website

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

HCD Research Website

MindSet Website Page

Sign up for HCD Newsletter

Our Socials

MindSet is excited to have each and everyone one of you join our curious conversations!

  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 341573189 series 3286930
Content provided by HCD Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HCD Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot of his insight about how valuable it is to bet on your customers to make or break even the best of products. #customerexperience #CX #brandharmony #totalexperience #customerrelationship #marketing #branding #benchmarking #strategy #alignment

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve is the president of Yastrow & Company, where he and his team help their clients improve business results through more compelling customer experiences and stronger customer relationships.

Steve Yastrow’s Website

Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

HCD Research Website

MindSet Website Page

Sign up for HCD Newsletter

Our Socials

MindSet is excited to have each and everyone one of you join our curious conversations!

  continue reading

78 episodes

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