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The Silver Economy: Understanding the 55+ consumer
Manage episode 444035545 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.
Learn more about our Gen X and Seniors (65+) research and buy a report here.
Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here.
Host:
Lynn Dornblaser, Client Advisor, Mintel.
Guest:
Jonny Forsyth, Senior Director, Mintel Food & Drink.
151 episodes
Share
Manage episode 444035545 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.
Learn more about our Gen X and Seniors (65+) research and buy a report here.
Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here.
Host:
Lynn Dornblaser, Client Advisor, Mintel.
Guest:
Jonny Forsyth, Senior Director, Mintel Food & Drink.
151 episodes
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