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AI search could break the web
Manage episode 469727996 series 2770555
Content provided by MIT Technology Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT Technology Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At its best, AI search can better infer a user’s intent, amplify quality content, and synthesize information from diverse sources. But if AI search becomes our primary portal to the web, it threatens to disrupt an already precarious digital economy.
Today, the production of content online depends on a fragile set of incentives tied to virtual foot traffic: ads, subscriptions, donations, sales, or brand exposure. By shielding the web behind an all-knowing chatbot, AI search could deprive creators of the visits and “eyeballs” they need to survive.
This story was written by Benjamin Brooks and narrated by Noa - newsoveraudio.com.
127 episodes
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Manage episode 469727996 series 2770555
Content provided by MIT Technology Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT Technology Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At its best, AI search can better infer a user’s intent, amplify quality content, and synthesize information from diverse sources. But if AI search becomes our primary portal to the web, it threatens to disrupt an already precarious digital economy.
Today, the production of content online depends on a fragile set of incentives tied to virtual foot traffic: ads, subscriptions, donations, sales, or brand exposure. By shielding the web behind an all-knowing chatbot, AI search could deprive creators of the visits and “eyeballs” they need to survive.
This story was written by Benjamin Brooks and narrated by Noa - newsoveraudio.com.
127 episodes
All episodes
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