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ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)

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Manage episode 293747831 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root.

The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)

In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics and campaign automation company that was acquired by Vungle last year. We discuss SKAdNetwork conversion value standards, the conversion value window, and why and for how long fingerprinting will be tolerated.

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 293747831 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root.

The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)

In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics and campaign automation company that was acquired by Vungle last year. We discuss SKAdNetwork conversion value standards, the conversion value window, and why and for how long fingerprinting will be tolerated.

  continue reading

69 episodes

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