Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)
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In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of featur…
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Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)
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49:01
My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me o…
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Season 4, Episode 11: Understanding AppLovin
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39:22
In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured…
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Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)
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43:49
My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here. Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover: How web publishers percei…
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Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)
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53:33
My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response t…
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Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)
51:48
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51:48
In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including: The current state of web acquisition for subscription apps; The timeline over which web acquisition gained trac…
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Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård)
38:57
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38:57
My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development. Among other things, we discuss: How …
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Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin)
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45:00
My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: The role of anti…
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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
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46:51
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46:51
ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network?); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in …
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Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)
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39:37
My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytic…
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Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson)
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40:46
My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghos…
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Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
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49:00
In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's…
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Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
1:07:16
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In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone…
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Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)
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51:47
In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive …
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Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
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48:36
My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landsca…
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Season 3, Episode 25: How to launch an app (with Offer Yehudai)
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48:50
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…
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Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)
48:12
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48:12
My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…
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Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
1:05:12
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My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…
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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
49:33
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49:33
this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…
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Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
54:48
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In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…
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Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
18:24
18:24
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This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…
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Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)
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48:34
My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…
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MDM Canon: What is performance marketing?
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MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?, first published in October 2018. The episode attempts to clarify what I see as a broad misun…
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Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)
46:22
46:22
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46:22
My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…
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Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
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43:53
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43:53
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…
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Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)
37:23
37:23
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37:23
My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…
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Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)
51:05
51:05
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51:05
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…
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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
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52:13
My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…
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Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan)
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54:21
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54:21
My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …
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Season 3, Episode 12: All about the Digital Markets Act (with Lazar Radic)
52:09
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52:09
My guest on this episode of the podcast is Lazar Radic, a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of th…
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Season 3, Episode 11: Podcast: What is the American Privacy Rights Act? (with Alan Chapell)
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In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washi…
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Season 3, Episode 10: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz)
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50:00
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large on…
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MDM Canon: The perilous mythology of Brand Marketing for digital products
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MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products, first published in November 2021. The episode proposes a tax…
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Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister)
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49:07
In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are genera…
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Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish)
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My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Autho…
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Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)
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51:27
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51:27
In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerc…
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Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)
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In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a u…
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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
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45:42
I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success…
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Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)
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48:12
In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite, the Founder and CEO of two companies: magic numbers, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and magic works, a company that specializes in training related to the application of econometrics to mar…
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In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encou…
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Season 3, Episode 3: How to run an analytics team (with Russell Ovans)
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52:29
My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studi…
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Season 3, Episode 2: The privacy benefits of on-device processing (with Dieter Rappold and Felix Krause)
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43:09
My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause, the founders of ContextSDK, a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-k…
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Season 3, Episode 1: Unpacking Apple's App Store payments changes (with David Barnard)
1:20:55
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1:20:55
My guest on this episode of the Mobile Dev Memo podcast is David Barnard, who is the Growth Advocate at RevenueCat, the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-pla…
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Season 2, Episode 12: Gaming’s Generative AI opportunity (with Emmanuel de Maistre)
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41:40
My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor co…
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Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)
1:02:48
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My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The prim…
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Season 2, Episode 10: The future of device fingerprinting (with David Philippson)
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My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast t…
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Season 2, Episode 9: Podcast: Looking forward to 2024 in mobile gaming (with Matthew Kanterman)
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52:23
My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman, a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in …
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Season 2, Episode 8: The FTC, Google, and the state of digital privacy (with Alan Chapell)
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41:09
In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can h…
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Season 2, Episode 7: Exploring the Pay-or-Okay model (with Mikołaj Barczentewicz)
58:46
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My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed t…
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Season 2, Episode 6: Understanding Interoperable Private Attribution (with Ben Savage)
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My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attri…
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