Season 3, Episode 3: How to run an analytics team (with Russell Ovans)

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6M ago 52:29

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My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios.

The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among other things, we discuss:

What purpose an analytics team should serve, and what value it should add;
The optimal way to structure an analytics team;
The difference between analytics and data science;
How analytics teams fail;
and Who should "own" the LTV metric in a consumer tech company.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

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