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Season 3, Episode 3: How to run an analytics team (with Russell Ovans)
Manage episode 402025958 series 2419218
My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios.
The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among other things, we discuss:
- What purpose an analytics team should serve, and what value it should add;
- The optimal way to structure an analytics team;
- The difference between analytics and data science;
- How analytics teams fail;
- and Who should "own" the LTV metric in a consumer tech company.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
83 episodes
Manage episode 402025958 series 2419218
My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios.
The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among other things, we discuss:
- What purpose an analytics team should serve, and what value it should add;
- The optimal way to structure an analytics team;
- The difference between analytics and data science;
- How analytics teams fail;
- and Who should "own" the LTV metric in a consumer tech company.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
83 episodes
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